Nicholas Lising-White is a behavioural analyst at Canvas8. With a degree in human geography from UCL, he is interested in the impact of differing cultural conditions on human behaviour. Outside of work, he can be found meandering between cafes on his bike, testing his culinary skills, and intermittently pottering around a rugby pitch.

The need-it-now mentality has become the norm

Compulsive Convenience

Gen Z (born 1997-2010)

United States

TV, film, and social media video

Social networking

People are using TikTok to watch snippets of films, with many happily viewing and commenting with no concern about spoilers or finishing the whole movie. The platform's ability to allow users to communicate directly without interruption to the content is ushering in a new form of active consumption.