Safa Arshadullah is a behavioural analyst at Canvas8 with a background in organisational studies and strategic communications. To her, exploring behavioural and cultural insights is a means of learning nuances to better foster equity and justice in the world. Outside of work, you can find her tinkering with her chai recipe, taking meandering walks in neighborhoods she’s never been to, or analysing one of the multiple TV series she’s watching.


People are looking for a visceral reprieve from the permacrisis

Essential Escapism

China

Beer and cider

Mental health

Now that daily COVID-19 tests are not required in China, Hoegaarden has turned testing sites into beer-tasting booths to bring excitement back to the streets. As people navigate the post-pandemic landscape, campaigns like Hoegaarden's encourage celebration and togetherness with a sense of relief.