Nicholas Lising-White is a behavioural analyst at Canvas8. With a degree in human geography from UCL, he is interested in the impact of differing cultural conditions on human behaviour. Outside of work, he can be found meandering between cafes on his bike, testing his culinary skills, and intermittently pottering around a rugby pitch.

People expect brands to rise to society’s challenges

Shared Values

Gen Alpha (born 2011-present)

United States

Apps and software

Work

Education

A Bloomberg poll has revealed that 40% of investors believe targeting a job in healthcare is the best way for Gen Alphas to AI-proof their career prospects. With the proliferation of AI raising various concerns, brands have the chance to help young people choose careers with longevity.