Research indicates that business travellers in the UK want to decrease their carbon footprint by using lower carbon modes of transport. As the future of travel turns greener, brands have an opportunity to show their eco-credentials by looking inwards and ensuring sustainability from top to bottom.

Luxury travelers are making up for lost time, with intentions to pack in plenty of travel. However, a one-size-fits-all approach won’t work, something that Marriott International understands. So what do luxury travelers really want, and how is this industry heavyweight leaning into their desires?

France has announced a ban on short-haul domestic flights in a bid to cut its carbon footprint. As people’s appetite for travel increases, there's an opportunity for brands to fulfil desires for escapism while also ensuring that sustainability is not sacrificed at the expense of adventure.

With greening our routines top-of-mind, reducing the environmental impact of our transport options is an important consideration for many. As price and infrastructure make scaling back on air travel difficult, how can brands and industries lend a helping hand to the eco-keen?