Makua Adimora is a behavioural analyst at Canvas8. After completing a bachelor's degree in chemical engineering, she shifted her focus to culture journalism. With a keen interest in music and culture, she has written for the likes of 

, and Al Jazeera, among others. In her spare time, she can be found overspending at Superdrug or writing about the new-school hip hop scene in Nigeria.

People are looking for a visceral reprieve from the permacrisis

Essential Escapism

Malaysia

Singapore

Beer and cider

Work

Heineken has launched a campaign to shed light on the culture of overwork in Singapore and Malaysia. Looking to tackle rigid workplace norms in the APAC region, the campaign highlights how work can strain relationships while encouraging employees to make time for the people they love.