Makua Adimora is a behavioural analyst at Canvas8. After completing a bachelor's degree in chemical engineering, she shifted her focus to culture journalism. With a keen interest in music and culture, she has written for the likes of 

, and Al Jazeera, among others. In her spare time, she can be found overspending at Superdrug or writing about the new-school hip hop scene in Nigeria.

People expect care and emotional intelligence from brands

Everyday Empathy

People expect brands to rise to society’s challenges

Shared Values

Australia

Relationships and dating

Physical health

Bumble and Barry’s are bringing singles together IRL via speed dating-style exercise classes. Given that fitness is a top filter among Australian Bumble users, these sessions can help singles facilitate new connections over shared interests in a dynamic and enjoyable manner.