A survey has found that young adults are the most open to consuming lab-grown meat and insects. With this in mind, there are opportunities for brands to provide appealing and appetising options to cater to these developing attitudes, helping people make more sustainable food choices.

A partnership between Freshpet and Petco is allowing people to sign up for a subscription-based food box that offers fresh, natural meals for just $3 a day. It comes as many people adopt personalized strategies to care for and support their companions, who really are part of the family.

As people prioritise their pet's health and wellbeing, many people are seeking food that’s functional and sustainable. By providing products that emphasise pet wellness through plant-based nutrition, The Pack is re-energising the sector while also tackling the industry’s sustainability problem.

Pets have proven mental and physical health benefits for those lucky enough to own one, but they are especially beneficial for older Boomers who are leading the generations in annual pet food spending. What are they feeding their furry friends, and what can brands do to cater to this growing market?