Indian beauty brand SIXAM Glow has made its debut with a campaign targeting young working women. Attuned to the shifting expectations of urban consumers who are increasingly embedded in hustle culture, it seeks to personalise and altogether redefine the skincare experience.

The healthy snack market is booming in India as people place more focus on their wellbeing while indulging in treats. This behaviour is partly being driven by pandemic-led shifts in eating habits and a wider range of healthy snacks, with several brands stepping in to update traditional favourites.

In India, a growing number of Gen Yers and Zers are craving a different snacking experience than generations before. But what do young Indians look for in the snacks they’re choosing? And how can brands in the sector create products that grab the attention of a younger target audience?