Singaporean fashion label Charles & Keith was thrust into the spotlight after a local TikToker was mocked online for calling their $60 handbags 'luxury'. While the saga revealed divided definitions of luxury in the country, the brand savvily leveraged the incident to elevate its brand image.

Members of the K-POP group BTS are exploring relationships with luxury fashion houses, with Dior signing Jimin and Suga signing with Valentino. The collaborations come as the brands further expand their relationships with South Korea, where luxury spending with Dior is among the highest worldwide.

Content creators are taking to social media with anti-recommendations for their audiences in response to the way TikTok prompts constant consumption. Starting primarily with beauty products, this new trend reflects people looking to spend more carefully during times of economic crisis.