Research from card issuing platform Marqeta has found that high inflation and a slowing economy have pushed people to look for more credit options and seek better ways to manage their finances. Facing a downturn in their fortunes, people want to receive tangible, tailored support.

Shoppers are already figuring out how they can save money by cutting back and trading down on their usual brands – some to greater extremes than others. So, as consumers adjust to a new normal of elevated prices and tightened finances, how can brands support consumer confidence?

With living costs spiking, people are becoming more careful spenders and looking for ways to better manage their spending and expenses. An Alexa feature that lets Amazon users know when an item on their wishlist or shopping cart will go on sale is one way to stay on top of both deals and outgoings.