Ourside is a Black-owned luxury fragrance brand working to redress the diversity imbalance in the perfume industry. With self-love, sustainability, and community among its core tenets, it’s certain to appeal to people who want to see themselves in their luxe items of choice.

No stranger to controversial drops, MSCHF has released a cologne that replicates the smell of WD-40. Taking olfactory experimentation to the next level with its embrace of satire, the scent has found resonance among Gen Zers who are looking to fragrances as a conduit for ironic self-expression.

L’Oreal has partnered with neurotech company EMOTIV to create a futuristic perfume consultation that's a first of its kind. Combining the power of science and AI, the tech provides precise fragrance recommendations based on a person’s mood and feelings. Is this the future of luxury perfumes?

When picking out perfume or aftershave, people often opt for fragrances that help them communicate their values or let them experiment with their aesthetic identities. Having explored this behavior in our Beauty Sector Snapshot, Canvas8 spoke to eight Americans about their scent preferences.