InDrive’s launch in Accra promises to offer commuters more control over their travel fares through a peer-to-peer pricing model. The ride-hailing app allows users to confirm final fees before their journey to quell price anxiety, all while tying into Ghanaian bargaining culture.

While travelling alone should not be a dangerous activity, reports of women suffering abuse on their journeys continue to rise. Launched in Cardiff, the RideSafe taxi app empowers women to choose whether they prefer a male or female driver, rather than take their chances with someone pre-selected.

Autonomous cars are often viewed as futuristic, costly innovations out of reach for most. Israeli company Mobileye is changing that by creating a world-first: a self-driving robotaxi to be launched in Germany later this year. What can brands learn from autonomous and alternative forms of transport?

Gen Y parenting underwent a drastic evolution during the pandemic, with kids’ digital engagement hitting an all-time high and parents increasingly concerned about screen time and apps they don’t understand. How can brands help them feel better supported when it comes to child safety controls?