The Museum of Wonky English by Duolingo highlights the unintended comedy that often results when learning a language. With many people looking to upskill amid tumultuous times, there is space for brands to create a feeling of safety and security for those looking to spread their wings.

Although higher education in India is conducted in English, the country is home to hundreds of communities who speak different languages and have little exposure to English. To make education more inclusive to them, the government is extending education in native languages.

An abundance of new content is what sets Netflix apart from other streaming services. In an attempt to expand its global audience base, it’s acquiring local content, dubbing and subtitling a significant amount of its offering, and creating targeted ads with local talent speaking the local language.

Language boundaries are breaking as content made in Indian languages, other than Hindi, is attracting more audiences with strong scripts and diverse stories. As streaming companies bump up their budgets, why is this move towards pan-Indian content so appealing to both native and foreign speakers?