Fast fashion has gained somewhat of a negative reputation due to the industry's damaging environmental impact, but research suggests that it's not on its way out. Amid an economic downturn and rising inflation, people are finding it hard to turn away from brands offering cheap and stylish clothing.

Inspired by rom-com stars of the '90s, ThredUp has teamed up with TikTok star Nava Rose on a digital shopfront that helps users create Valentine’s Day looks while cutting out fast fashion. The collaboration plays on both sustainability desires and popular online aesthetics.

Fast fashion behemoth SHEIN is as successful as it is controversial. By adding thousands of new items to its site daily it has grown in popularity with trend-influenced Gen Zers. As people juggle their financial constraints and a desire for newness, will price win against conscious consumption?

How is a yearning for the past impacting the wardrobes of Gens Y and Z? Why does gender-neutral and adaptive fashion need a stylistic shake-up? How are brands harnessing storytelling to attract values-led shoppers? And is upcycling really the solution to endless textile waste?