Social media and pandemic lockdowns have transformed the role that personal trainers play in fitness habits, with virtual classes becoming central to many people’s routines. Why are online workouts so appealing to some, and how is this digitisation reshaping notions of fitness?

Planet Fitness has launched a campaign promoting an active lifestyle as a way to boost energy levels while poking fun at Big Pharma's oppressive wellness ideals. The Defeat Low E campaign targets people ready to shake off the pandemic fatigue and re-energize themselves in the new year.

A study has found that over 1 in 2 people listen to audiobooks or play videogames during exercise. While listening to music remains the most popular workout distraction, the research highlights new opportunities to engage fitness fans to offer more immersive exercise experiences.

The pandemic pressed the fast forward button on the evolution of workouts, with consumers expecting more and more from their devices. The future workout brings new opportunities to bring VR to a mainstream audience, and forces established brands to embrace the future of fitness in the metaverse.