With 'bluffing season' firmly in the rearview, daters are looking to move beyond the social pressure to manufacture romantic relationships and find something real. Social events such as Dating Sunday, have brought desires for emotional connection and thoughtful courtship.

The rise in the use and practice of manifestation and affirmations among Gen Zers signals a desire from young people to take back a sense of control in their lives. With the embedding of these practices and the omnipresence of social media, are they a cultural phenomenon that looks set to stay?

Americans are tired of swipe culture. Instead, they want to slow down the hunt for matches, and build trust in dating apps as safe spaces. After tracking this in the Home and Relationships Sector Snapshot, Canvas8 spoke to eight Americans to find out what they want from online dating.

Prada and Gucci are celebrating tigers in Chinese New Year campaigns inspired by the Chinese zodiac. Campaigns that convey an understanding and celebration of Chinese culture and traditions are likely to chime with Chinese consumers’ blooming sense of pride in their national heritage.