As part of its Food For Good campaign, Aldi has found almost half of people are wasting food, despite the majority saying they're uncomfortable doing so. People are looking for help on how best to tackle unnecessary food waste, especially in the context of the cost of living crisis.

In response to the rising cost of living, Deliveroo has partnered with foodbank charity The Trussell Trust to create an initiative that aids Britons facing food insecurity. With people across the country looking for ways to mitigate rising prices, how can brands best show their support?

Tesco is looking to quell eco and financial concerns among shoppers through a ‘take stock’ initiative – encouraging people to check what they already have at home before doing a shop. This is in response to a growing demand for brands to demonstrate support during a cost of living crisis.

Caboodle, an online platform designed to tackle food waste, was recently released in a partnership between the Co-op Group and Microsoft. As food inequality and the cost of living crisis heats up in many parts of the world, what role can brands play in redistributing surplus food to people in need?