Sanctuary Spa has launched 'This Counts', a campaign that empowers women to spend more time on themselves. Despite the rising importance of self-care, with many women experiencing a self-care deficit, brands would do well to make me-time easier by addressing unrealistic expectations.

The pandemic forced Americans to take a deeper look at their mental health. With support services often difficult to access – whether logistically or financially – many have pursued alternative ways to help manage their minds. Canvas8 spoke to ten Americans about their self-care habits.

While self-care has become more prominent than ever, people are experiencing ‘stresslaxation’ – a phenomenon where the act of trying to relax becomes stressful. With the wellness industry facing scrutiny for its commercialisation, people are craving space where they can do nothing and switch off.

As remote-working means we’re blurring the lines between work and play, the pandemic has pushed us to reassess our relationship with professional obligations, overwork, and burnout. The Nap Ministry reminds people that it’s important to reclaim time for rest, relaxation, and self-care.