Snoop Dogg has released the world’s first metaverse music video for the song 'House I Built’. Its lyrics repeatedly refer to the Web3 ecosystem and to Snoop’s emphasis on authentic self-expression and set an example for how brands might help people articulate their identities in the metaverse.

The Sandbox’s partnership with Snoop Dogg has introduced a previously detached community to the blockchain, NFTs, and the metaverse. With emerging metaverses competing for users as interest grows, how important will established celebrities, brands, and intellectual property be?

The metaverse holds the potential to offer virtual utopias for all. But with racism and sexism commonplace in existing digital spaces, there are doubts that Web3 will be any more inclusive. Canvas8 spoke to the artist LaJuné McMillian about how brands can create more welcoming online worlds.

Truth in Advertising has suggested that Roblox’s failure to clearly demarcate advertising or sponsored content is endangering its younger users. As the conversation around trust in digital spaces evolves, people are looking to brands to ensure the safety of Gen Zers and Alphas.