Fast fashion behemoth SHEIN is as successful as it is controversial. By adding thousands of new items to its site daily it has grown in popularity with trend-influenced Gen Zers. As people juggle their financial constraints and a desire for newness, will price win against conscious consumption?

Fast fashion is dying – or so they say. While many major headlines allude to Gen Zers' changing ideals and social values (demanding more sustainable and eco-friendly practises), the numbers are telling a different story – that this generation isn’t quite ready to ditch fast fashion hauling.

Fast fashion is destroying the planet. W’Air has released an eco-friendly way to clean clothes and keep them looking new for longer – helping people avoid buying new. Many people just aren’t aware of the impact the fashion industry has on the planet and W’Air is looking to change that.

Fast fashion has gained somewhat of a negative reputation due to the industry's damaging environmental impact, but research suggests that it's not on its way out. Amid an economic downturn and rising inflation, people are finding it hard to turn away from brands offering cheap and stylish clothing.