Mulberry is partnering with rental platform Hurr to allow people in the UK to experience its bags without making an expensive, permanent commitment. The move marks a continuation of sustainability commitments from luxury brands and hints at the potential revival of the rental economy post-pandemic.

The clothing rental market is predicted to boom as it speaks to a growing interest in the circular economy. With people wanting to wear designer clothes without worrying about their finances, highlighting the monetary potential of rentals is key to a more sustainable future.

What do younger generations consider to be aspirational? Amid rising environmental concerns and an acute awareness of how purchasing choices reflect one’s personal brand, there’s a new landscape for coolness that has nothing to do with novelty. Now, Gen Yers and Zers are asking: ‘will it last?’

As the unsustainable practices within the fashion industry become more commonly known, many shoppers are considering how they could change their consumption habits to limit their impact on the planet. Could peer-to-peer rental services provide a solution for eco-conscious fashionistas?