In a polarised society, the meaning of gender is in flux. People want to be liberated from outdated norms – but many hold on to the gender binary as a source of stability in an uncertain world. How can brands navigate the changing gender landscape without leaning on stereotypes?

With traditional notions of masculinity undergoing a metamorphosis, men are beginning to take a closer look at beauty and self-care routines. Canvas8 spoke to nine men in the UK about the marketing of male beauty and skincare products to find out what changes they would like to see.

While conceptions around masculinity are shifting considerably, many still feel that male beauty lacks a range of choice and is subject to social stigmas. Canvas8 spoke to ten men in the US about the beauty industry and self-care products to find out what changes they would like to see.

Despite the Chinese government's attempts to quell alternative masculinities, a growing number of young men are unapologetically embracing make-up. As they explore their identity away from heteronormative ideas, they are finding the freedom to express themselves through online platforms.

Even though Indian men have been known to sport kohl-rimmed eyes and henna at weddings, the idea of wearing make-up in everyday life is still frowned upon in wider society. How is blogger and influencer Siddharth Batra helping to change this outdated norm and normalise male beauty?