With the first virtual reality metaverse wedding taking place in India, people learnt to adapt their rituals, ceremonies, and family traditions during the pandemic. But which trends will stick in India’s lucrative wedding market as couples looking to tie the knot face a ‘new normal’?

COVID-19 has fundamentally changed the face of business travel. As the world opens up, corporate trips are slowly but surely taking off once more. However, the post-pandemic consumer has dramatically different expectations of business travel, including greater clarity, flexibility, and convenience.

As COVID-19 restrictions ease, discerning jet-setters are looking for new ways to experience travel in a post-pandemic landscape. Plum Guide, a vacation rental platform that curates the highest quality holiday homes and short-term lets, focuses on delivering luxury to appeal to new travel mindsets.

With pandemic-strengthened values of sustainability and community, US travelers are seeking eco-oriented vacations, looking to support local economies and slow down the pace of their adventures to enjoy the journey as much as the destination. What can brands do to cater to these ethical explorers?