The Sandbox’s partnership with Snoop Dogg has introduced a previously detached community to the blockchain, NFTs, and the metaverse. With emerging metaverses competing for users as interest grows, how important will established celebrities, brands, and intellectual property be?

For its Fall 2022 collection, Prada democratised access to its runway show by opening the doors, virtually – streaming the show via Baidu's metaverse app XiRang. Despite volatility in blockchain technology, metaverse technology continues gaining traction and popularity across China.

Meta has partnered with a French firm to launch an academy that will provide specialist training for metaverse-related jobs. The initiative comes as people look to Big Tech to not only shape digital frontiers but also prepare people with the skills they need to make the most of these spaces.

The metaverse is emerging as a place for skill-building, experimentation, and fun, something the Lego and Epic Games partnership is tapping into. How will the brands help to build safer online learning spaces for kids? And what are the potential benefits of bringing education into virtual worlds?