In response to the rising cost of living, Deliveroo has partnered with foodbank charity The Trussell Trust to create an initiative that aids Britons facing food insecurity. With people across the country looking for ways to mitigate rising prices, how can brands best show their support?

Amid soaring inflation rates, supermarket chain Iceland is offering customers interest-free loans to help with their food shop. As the cost of living crisis continues to take a toll on the quality of people's lives, brands are stepping up with ways to cushion the inflation effect.

It’s a bleak time for UK consumers as they face rising food costs, as well as skyrocketing petrol, energy bills, tax, and mortgage payments. How can brands innovate, inspire, and demonstrate real value with a long-term view of sustainability in order to weather the storm?

Americans are shifting their use of buy now, pay later services from large, one-off purchases to everyday essentials like groceries. As the cost of everyday items continues to rise, there's a growing need for compassionate credit that serves the most financially vulnerable.