Thousand Fell, a small American shoe company, is putting the principles of the circular economy front and center. The brand prioritizes sustainability – and helps buyers do so with a cash reward – and is hoping to incentivize consumers to put their best eco foot forward.

With more circular initiatives surfacing – from small start-ups to corporate strategies – not everybody is on the same page about what a circular economy entails. As global debates in academic, business and consumer circles heat up, will a zero-waste lifestyle move from a fringe movement to the mainstream?

Climate crisis, a pandemic, and political upheaval in 2020 have pushed many Americans to take these issues more seriously, holding political and socio-economic systems to account. Canvas8 spoke to eight people across the US to find out how these events have impacted their views on climate change.

Mulberry has launched its first carbon-neutral collection as it pushes ahead with its commitments to reach net-zero by 2035. But while people are looking for ways to reflect eco concerns in their spending, they are increasingly aware of greenwashing and inadequate green production methods.