Whether propelled by pandemic-induced desires for space and access to the outdoors or by financial constraints of living in the city, more Americans are migrating to wildfire zones. While people are making risky homeownership decisions, brands have the opportunity to increase climate resiliency.

As wildfires and extreme heat have brought the effects of climate change close to home for many Americans, partisan divide on the climate crisis showed signs of shifting. Republicans who have been directly affected are more likely to believe the crisis is man made, than those who have not.

Extreme heat is already the world’s biggest weather-related killer, but its effect on health, both physical and mental, isn’t being taken seriously enough. What can brands do to help raise awareness about the dangers of heat stress and limit its impact on vulnerable communities?

Extreme heatwaves are becoming a norm across the US. As climate change fuels record-breaking temperatures and increased concern about the livability of American cities, people are seeking innovative ways to stay cool. How can brands play a role in helping them build heat resilience?