Conscious consumers want more clarity on the environmental impact of their grocery shopping, and while dedicated labels have been touted as a solution, the existence of multiple grading systems is sowing confusion. In turn, UK supermarkets are exploring a standardised system for rating products.

Beagle Button is a browser extension that guides users towards their eco-ambitions by presenting greener alternatives to everyday essentials. With convenience and cost concerns sometimes getting in the way of ethical consumption, it hopes to close the value-action gap with sustainable swaps.

As the growing trend of conscious consumption encourages shoppers to make more sustainable choices, they are weighing new eco-attitudes up against other factors before making purchase decisions. Canvas8 spoke to Giulia Granato about the compromises people are willing to make for sustainable products.

It’s a bleak time for UK consumers as they face rising food costs, as well as skyrocketing petrol, energy bills, tax, and mortgage payments. How can brands innovate, inspire, and demonstrate real value with a long-term view of sustainability in order to weather the storm?