BeReal is a social media app that hinges on the principle of scarcity. By limiting posts to one a day, it encourages users to share a snapshot of their daily lives in real-time rather than curating an idealized feed – a reflection of how demands for authenticity may reshape online communications.

F*** You Pay Me is an app that aims to eradicate pay disparity for influencers. Similar to Glassdoor, content creators can anonymously share their experience of collaborating with brands, providing transparency on rates and helping other influencers to get paid equitably.

Shadowbanning, a seemingly common but often denied practice by big tech, is helping to further erode people’s trust in social media platforms. How can the brands engaging with these users online foster transparency and loyalty within a growing climate of distrust and paranoia?

Supernova is an app hoping to redefine online socialising. Working similarly to Instagram or Facebook, it focuses on creating a positive impact, showing that there are ways social media platforms can operate without compromising mental health or data privacy.