Doja Cat has collaborated with Girls Who Code to create the world's first codable music video, allowing fans to drive the plot of her song ‘Woman’. The interactive experience, DojaCode, aims to encourage young girls and demonstrate how creative and enjoyable STEM jobs can be.

Benefit Cosmetics is hosting an esports tournament series for women, aiming to strengthen the link between gaming and beauty. While the number of female gamers is on the rise, this venture is addressing the fact that they remain underrepresented in competitive environments.

The pandemic has pushed gaming into the spotlight as people spend more time at home and try to manage their anxiety through virtual play. But despite the large – and growing – number of female players, developers have been slow to create games tailored to this audience. Enter HoloVista.

Traditionally relegated to the role of casual or soft, female fans have long been marginalised. As interest in women's sports grows, will the industry start catering to them? Canvas8 spoke to sports expert Dr. Stacey Pope to find out why female fandom represents such an exciting opportunity for brands.