Signal28 Jun 2022
Mosh ad urges Aussie men to face their health fears

Men have a habit of ignoring health issues until they get serious. In an ad featuring one man’s encounter with multiple future selves, Mosh sheds light on the undesirable consequences of doing nothing. Choosing shock over subtlety, the spot shows the power of discomfort in sparking action.

Mosh ad urges Aussie men to face their health fears