Signal31 May 2022
Fixer-upper homes appeal to budget-conscious Gen Yers

Priced out of new builds, Gen Yers in the US are showing more interest in buying fixer-uppers, with many taking on the lion’s share of the renovation themselves. As they take the DIY route, brands in this space have an opportunity to win over new homeowners by providing relevant education.

Fixer-upper homes appeal to budget-conscious Gen Yers