Once considered the mark of rebels and degenerates, tattoos have become so ubiquitous that studies suggest many parents wouldn’t flinch if their child’s teacher visibly sported one. How has this form of self-expression become socially acceptable, and what does the future of the sector hold?

How are Gen Zers ushering in the end for gender binaries? Why might city life change for good? And what might solo living look like in the post-pandemic era? This Cultural Snapshot uses local stats and case studies to explore the behavioural norms shared by Japanese people in 2021.

It's not uncommon for men in Japan to use make-up, thanks to the rise of Bishōnen (young men of androgynous beauty). But women, too, think cosmetics should be gender-inclusive; in fact, many are interested in sharing make-up products with men, creating new opportunities for brands.

In an attempt to restore balance to a work culture that leaves Japanese citizens no time for personal pursuits or family life, the government has begun pushing a four-day working week. The change could mean anything from increased productivity to saving lives otherwise lost from chronic overwork.