Amid a supply chain crisis and geopolitical instability, the start of 2022 has seen many Americans experience a sudden rise in everyday costs. What tactics are they employing to cope with this increase, and how can brands both manage their bottom lines and better serve their customers?

It’s a bleak time for UK consumers as they face rising food costs, as well as skyrocketing petrol, energy bills, tax, and mortgage payments. How can brands innovate, inspire, and demonstrate real value with a long-term view of sustainability in order to weather the storm?

Money Buddies has launched a campaign to raise awareness for the rising cost of living and generate donations for the charity. People risk falling into isolation as inflation continues to take hold of households, but there's room for brands to help by boosting accessibility to support services.

The pandemic has challenged American exceptionalism and starkly highlighted the country’s divides. Foreshadowing the need to rethink patriotic marketing, Budweiser’s January 2020 ‘Typical America’ ad offers an example of how to nail mass-market appeal among a polarised population.