To keep up with skyrocketing demand, Hermès is opening up additional factories to produce their iconic bags. As younger generations are always on the lookout for the next cult item to signal their status, making designer products more widely accessible is a savvy move from luxury brands.

China's young and wealthy are putting off marriage and kids in favour of adopting pets – lavishing them with the love and attention traditionally reserved for children. As definitions of family shift, there's an opportunity for brands to acknowledge young people's changing life priorities.

What do younger generations consider to be aspirational? Amid rising environmental concerns and an acute awareness of how purchasing choices reflect one’s personal brand, there’s a new landscape for coolness that has nothing to do with novelty. Now, Gen Yers and Zers are asking: ‘will it last?’

Lockdown savings have inspired many Britons to splurge on themselves, giving heritage luxury brands a boost in business and profile. Canvas8 spoke to nine people across the UK to discuss how shopping for high-end items can fit with their personal identities and social values.