While lockdown has seen us snacking and indulging more, it has also prompted a large-scale return to the kitchen and preparing home-cooked meals. As we cook more, Pimp My Salad is catering to Australians’ growing desire for healthy ingredients and creative cooking at home.

Even before lockdowns and social distancing began impacting our consumption habits, people were taking drinking rituals into the home. Tapping into the desire to enhance at-home drinking, Bacardi is launching Twistails pods designed for convenience, novelty, and taste.

Whether they’re getting experimental in the kitchen or unable to find brand-name favorites, people have been increasingly turning to smaller specialty food brands during the pandemic. This openness could be an opportunity for brands to nudge consumers towards new and unexpected choices.

Spices were once resigned to being kitchen dust collectors, but thanks to a new cooking cohort, they're having a moment. Fuelled by a growing passion for international cuisine, experimental cooking, and wellness trends, they’re being repositioned as micro-luxury that no home should be without.