Phillip Rosedale is returning to Second Life to oversee the company’s step into the metaverse. The founder is keen to ensure that this next iteration of the internet avoids repeating the mistakes of Web 2.0, which has become plagued with issues such as disinformation and online abuse.

Cause-based marketing sees brands launching campaigns and posting on Instagram to show their support for social issues. Yet while they may mean well, such efforts are routinely criticised, especially by discerning Gen Zers. So, how can brands demonstrate their commitment to a good cause?

As Spanish people stake claims in the metaverse, virtual real estate options on the platform Uttopion are proving popular. With people getting involved in virtual spaces, they want to build lives in Web3, giving brands the opportunity to help cultivate metaverse culture and commerce.

The Sandbox’s partnership with Snoop Dogg has introduced a previously detached community to the blockchain, NFTs, and the metaverse. With emerging metaverses competing for users as interest grows, how important will established celebrities, brands, and intellectual property be?