In May 2021, social media and camera company Snap announced the release of its latest product, Spectacles 4 – a move that reaffirms its commitment to making the AR experience more seamless and intuitive, ultimately enabling the virtual world to better merge with the physical.

Technological advances are continuously reshaping how people interact, engage, and communicate with one another in the digital world. But how will people navigate social situations in the metaverse? Canvas8 spoke to Dr. Guo Freeman about how people form relationships in social VR.

The desire for more immersive virtual content is matched by hesitation around the metaverse and the tech companies driving it. Nike’s acquisition of RTFKT signifies a more mainstream shift towards the virtual world, offering new audiences access to innovative online experiences.

As AR grows in popularity, Pinterest is making it easier and more seamless for people to transpose their home decor inspiration into their physical space. Using visual AR cues, the platform is showing how the tech can bolster shopping journeys, improve purchasing confidence, and facilitate sales.