Kraft Heinz Canada has decided to repurpose its ad space, offering it up to local and small businesses instead. The multinational brand is looking to set an example of how to help the local community during the pandemic, meeting people’s desire to see solid CSR efforts.

Running events are often individualistic, with participants focused on their personal bests. But there are other, less traditional races where collaboration and community are the main attractions. How is running getting a makeover? And is the future of amateur sport more social in general?

A night out drinking has often been associated with a desirable rush of endorphins. But that was for older generations. Gen Yers and Zers – dubbed Generation Dry – are ditching alcohol and getting their endorphin fixes from drier and healthier places, like the gym.

Social media and pandemic lockdowns have transformed the role that personal trainers play in fitness habits, with virtual classes becoming central to many people’s routines. Why are online workouts so appealing to some, and how is this digitisation reshaping notions of fitness?