Plant-based ‘meats’ have evolved from a mere curiosity to a legitimate alternative at restaurants and supermarkets. Beyond Meat is a pioneer in this space, but as new products emerge, its dominance isn’t guaranteed. So, how can it secure its status as the premier maker of ‘meat analogues’?

More and more consumers are open to trying cultivated meat, with younger generations leading the way. As investment and interest in the lab-grown meat market grow, non-animal proteins are predicted to overtake meat in just two decades, creating space for brands to experiment in this space.

Farming animals for cheap meat has proven an incubator for pandemics. With the effects of COVID-19 still at the forefront of people’s minds, how can we drastically curtail the chances of another outbreak, all the while feeding a growing population with diversifying dietary requirements?

People in Singapore are increasingly concerned about the environment and are open to making lifestyle changes if it means they’re living more sustainably. Although many are yet to try cell-based meat, a study has revealed that the majority are open to doing so after being educated about it.