Aspirational content on social media has long invited self-comparison amongst users, with damaging effects for people’s body image and self-esteem. By legislating that influencers must label re-touched promotional posts, Norway is hoping to limit this corrosive aspect of influencer culture.

Dove has launched a campaign called ‘Reverse Selfie’ to address the impact of social media filters on self-esteem – specifically for young girls. The pandemic has led to a surge in social media usage, and there are mental health ramifications when it comes to striving for aesthetic perfection online.

Despite efforts to release inclusive lines within the fashion industry, research suggests that their impact has been minimal at best. And while conversations surrounding body positivity have been far and wide, brands still have a way to go to translate those messages into real-life effect.

Imagery of women exercising skews white, young, and slim, and the unrealistic depictions can contribute to some women feeling excluded and intimidated. Sports England has released an inclusive image bank to diversify representations of women doing sport and encourage everyone to take part.