How will grassroots organising change current socioeconomic systems? How has the pandemic changed our understanding of civic engagement? In this part of the 2022 Expert Outlook, we speak to three experts about how people are rethinking citizenship in the wake of the pandemic.

In protest against the censorship of art depicting nudity on online platforms, the tourism board of Vienna has created an account on OnlyFans. It will use the adult-only account to display content from Vienna’s art museums and galleries – some of which has been removed by other social media apps.

In 2020, the boundaries between IRL and virtual life became blurrier as people adapted their social lives to digital channels. In Myanmar, digital communication has transcended social media, with young protesters using memes and internet humour to communicate their cause to a global audience.

Cause-based marketing sees brands launching campaigns and posting on Instagram to show their support for social issues. Yet while they may mean well, such efforts are routinely criticised, especially by discerning Gen Zers. So, how can brands demonstrate their commitment to a good cause?