Hermès is launching a handbag that transforms the humble mushroom from vegetable-drawer staple into sustainable arm candy. As high-end consumers increasingly seek out eco-friendly products, the bag is tapping into shifts in what people expect from luxury.

Sustainable fashion label Christy Dawn is taking a different approach to promoting sustainable fashion – customers are invited to invest $200 in a plot of land for sustainable cotton farming, in return for store credit. This is set to be a worthwhile investment for eco-conscious fashion lovers.

What impact have lockdowns had on HNWIs’ expectations of IRL experiences? Why is the world of digital luxury proving so alluring? How are status symbols being redefined? And what can high-end brands do to meet the growing calls for supply chain transparency and accountability?

From indulging in mini-treats that elevate the everyday to HNWIs splurging on extravagant vacations, the ways people signal their status are diversifying as the focus shifts from ‘what you own’ to ‘how you live’. Canvas8 spoke to ten Americans to learn how their attitudes to luxury are changing.