Consumers expect greater diversity in the beauty industry, including products that specifically cater to non-Eurocentric beauty needs. Bread Beauty Supply is an Australian hair care brand that creates products for Black consumers, encouraging them to celebrate and nurture their textured hair.

Young Black women are looking for more variety in their hair and hair care treatments, and that's especially true when it comes to wigs. Having identified a gap in the market for a fuss-free service that enables easy experimentation, Waeve is disrupting the wig-purchasing journey at every stage.

As people turn to their beauty routines in an attempt to reduce anxiety and enjoy moments of calm, the ‘slow’ grooming of Crown Affair is winning fans. A holistic approach that’s refreshingly simple and rooted in ritual, Crown Affair’s retro style is modernizing hair care.

Various beauty trends emerged during the pandemic as people sought creative ways to feel better about themselves in lockdown – and it’s not just skincare routines that they’ve been honing. How are hair care innovations appealing to a growing desire for personalization and holistic wellness?