Self-expression takes many forms, including how we present ourselves to the world. But with much of 2020 life taking place on video calls, there’s little room for creativity. L’Oréal has launched a virtual make-up line aimed at people looking to add some character and personality to their digital presence.

While the pandemic has pushed many brands to get more comfortable with digital, Il Makiage has been ahead of the curve with its AI-driven, true-to-tone make-up options. As shopping behaviors go online, its community of micro-influencers boost the brand’s clout and buyers’ confidence.

With masks being lowered in the wake of the pandemic, people’s lips are back on show. A new tool from YSL, the Rouge Sur Mesure, allows users to personalise their lipstick shades – a signal that the beauty brand is responding to an industry primed for innovation.

As people continue to spend more time on Zoom, many have been obsessing over their on-screen imperfections, and it’s led to a heightened interest in plastic surgery. An app called AEDITOR lets you ‘try on’ procedures, but it’s garnered mixed reactions from people concerned about mental health.