Plus-size womenswear surged into the fashion mainstream following calls for more diversity on catwalks and in ads. Plus-size menswear, by contrast, remains an afterthought for most brands. But why might this be changing? And what role can the industry play in promoting male body positivity?

In the 80s and 90s, bodybuilding’s image was built around the masculine, muscular gym head. New York-based Yeah, I Work Out is a contemporary athleisure brand that’s banking on the nostalgia of bodybuilding’s heyday and designing workout wear that caters to a new generation of gym-goers.

Traditionally a queer fashion staple rather than a mainstream menswear item, Fendi’s cropped tops for men represent a sense of freedom post-lockdown. Following a year of staying in, athleisure is out as both men and women experiment with styles that signal self-expression.

Adidas has announced a capsule collection of spa day essentials in collaboration with skateboard brand Palace. Through this partnership, titled Palaste, the sportswear giant is highlighting the need for men to put their mental health first and embrace wellness as a lifestyle choice.