For some, just the thought of navigating their healthcare benefits is enough to trigger a headache but the HealthJoy app is working to make the process easier. Driven by chatbot technology, the brand is revolutionizing the way employees access and understand their healthcare cover.

Having hopefully weathered the worst of COVID-19, Americans are becoming more confident in their personal health – but worries still abound. Financial woes, in particular, have grown, and a drop in household incomes means low-cost offers will fare well with price-sensitive shoppers.

Amazon has been laying the foundations to enter the prescription fulfillment space for a number of years – and in late 2020, the brand made the leap. Amazon Pharmacy offers ease and convenience with speedily delivered and competitively priced prescription drugs directly to your door.

The American healthcare system could certainly use some improvements to make it cheaper and more effective. But rather than trying to fix a flawed model, Forward is taking an entirely new approach, focusing on tech-led proactive and preventative care through a subscription service.