The Institute for Fiscal Studies finds that Britons are unlikely to spend big over Christmas 2021, despite accumulating high levels of savings. With this shopper mindset, companies would do well to cater to more mindful experiences that express a more modest image of the holiday season.

The divide between higher and lower earners has always existed, but the financial strife of the pandemic has deepened it further. A study shows that the gap is going to become even more pronounced over the 2021 festive season as a record number of people in the US won't be buying any gifts.

What will Christmas 2021 look like? Aldi is getting in early on Christmas calculations by introducing Junemas. Instead of asking people to wait until December to reclaim the Christmas they didn’t have in 2020, it’s inviting people to enjoy mince pies and family time in June instead.

As people approach the holidays, they’re feeling conflicted, with a desire to both save and spend more as the world opens up. Canvas8 polled 1,100 Britons and spoke to nine people to find out how they’re feeling about their finances in the lead-up to the 2021 festive season.