A year of misinformation has added to Americans’ lack of trust in the news they get from social media, according to Pew Research Center. For Big Tech and broadcast media, there’s an opportunity to improve accuracy and trustworthiness in order to foster more educated audiences.

Amid pressure from brands that advertise on its platforms, Google is prohibiting ads and the monetisation of content that denies the causes of climate change. With trust in social media low and ongoing concern about fake news, advertisers are desperate to avoid association with conspiracies.

With QAnon and conspiracy theories impacting mainstream discourse, tech companies are having to take greater control of what’s published on their platforms. Increasingly active on social media, American Boomers are caught up in the misinformation wars - but what draws them to fake news?

The rapid growth of an online ‘infodemic’ – where fake news and conspiracy theories abound – means it has become difficult to sort fact from fiction. Logically is using AI technology and fact-checkers to help both private companies and the general public combat the spread of misinformation.