Food waste is a massive contributor to greenhouse gas emissions, something that sustainable skincare brand Circumference aims to tackle. By using discarded food in its products, it’s appealing to consumers who want to see cross-industry efforts to combat climate change.

When looking for beauty products to buy, people search for sustainable, cruelty-free, and natural ingredients. And while French shoppers are prioritising ‘naturalness’ above other criteria, research suggests that they may not be entirely sure what that means.

People are looking for fresh and fun ways to incorporate small acts of climate-change activism into their daily lives and they’re increasingly expecting brands to support them in their eco ambitions. Plus, a zero-waste, plastic-free body wash brand, is doing just that.

With aspirations to be ‘the Patagonia of the beauty industry’, Fluff is an ethical Australian cosmetics brand tapping Gen Zers. Its art deco-style refillable packaging, candid approach to beauty, and focus on keeping things simple shows how to engage mindful young consumers without the fluff.